Understanding market trends and utilizing opportunities has always been part of Fathima philosophy. Our product development division identified great potential in the electronics and home appliances market of the region. The introduction of Feltron in 2006 came after various stages of pre and post production planning. The strategy was to enter the competitive market with a brand that satisfies the lifestyle aspirations of the customers while ensuring quality and affordability. The brand made a headstart with its contemporary and user-friendly designs and comfortable pricing. The Feltron product range includes televisions, DVD players, music systems, energy savers, washing machines, air coolers, refrigerators, blenders, grinders, and microwave ovens, among many others. Committed to innovation and total home solutions, Feltron is living up to its positioning statement:‘the future is on’.