Communication initiatives

Fathima Group has been awarded the Authorized Regional Distributor status of Etisalat, the No.1 telecom company in the UAE. The Group is authorized to handle wholesale and retail sales of Wasel Sim Cards and activation. Considered a landmark achievement, this association entrusts the Group to provide the best variety of numbers competitively and maintain high standards of customer service. A broad network of over 14 outlets is established across the UAE to facilitate fast and glitch-free retailing. Whereas, a strong, trained outdoor sales force is mobilized to handle wholesale operations to other retailers in the emirates. A toll free number has also been dedicated to ensure immediate activation and instant complaint handling: 800 FATIMA (800 328462).